AKPC at Plast 2023: A seamless blend of corporate presence and impactful design

Client Overview

Amir Kabir Petrochemical Company (AKPC) is a major player in the petrochemical sector, specializing in the production of polyethylene and other plastic compounds. As a global exporter, their participation in Plast 2023 aimed to strengthen ties with international partners and highlight their production capabilities.

Challenge: AKPC needed a distinctive and professional platform to showcase its innovations at Plast 2023, one of the leading international fairs for plastic and rubber industries, held in Milan, Italy. The challenge was to reflect their industrial strength while maintaining a clear, welcoming design for visitors and partners.

Industry:
Plastic and Rubber Industries
Event:
Plast 2023
Sqm:
136
Location:
Milan, Italy

Key Features

  1. High-Visibility Branding: Prominent placement of AKPC’s logo and visual identity across multiple elevations and booth sides.
  2. Multi-Faceted Info Zones: Dual info counters for optimal flow and engagement.
  3. Product Spotlight Displays: Strategically placed backlit panels showcasing AKPC’s product categories and specs.
  4. Interactive Digital Screens: Highlighting technical specs and product benefits for polyethylene products.
  5. Hospitality Zone: Lounge-style seating for networking and informal discussions.‍
  6. Structural Depth: The design included layered backdrops and architectural recesses to add visual depth without overcrowding the space.
  7. Premium Material Use: Clean white surfaces contrasted with deep blue brand tones and LED accents, enhancing professionalism and trust.

Our Approach

To translate AKPC’s industrial expertise into a compelling visual space, the focus was on a clean, corporate, and modular design that aligned with their identity.
The booth layout encouraged walkthrough engagement, with product info panels guiding visitors through key offerings.

  • Incorporated elevated branding to ensure visibility across the exhibition hall.
  • Integrated digital signage to support the presentation of dynamic content.
  • Every structural element, from info desks to wall branding, was designed to support clarity, flow, and visual cohesion.