African Continental Free Trade Area (AfCFTA) Pavilion at the IATF

Client Overview

The African Continental Free Trade Area (AfCFTA) is a flagship initiative of the African Union aimed at creating a single market for goods and services across 54 African countries. The goal is to deepen economic integration, boost intra-African trade, and drive sustainable development across the continent.


The Challenge:

To construct a multi-functional, high-impact pavilion that aligns with the unifying mission of the AfCFTA. The pavilion needed to host events, facilitate B2B networking, house bilateral and official meetings, and offer an immersive visitor experience across both floors—while maintaining a cohesive, welcoming environment for diverse stakeholders.

Industry:
Economic Integration and Development
Event:
Intra-African Trae Fair (IATF)
Sqm:
400
Location:
Algiers, Algeria

Key Features

  1. Double-Decker Structured Stand With Multi-Integrated Sections.
  2. LED-Fitted Stage for Panels and Live Events.
  3. Dedicated Lounge and Networking Zones.
  4. VIP Holding Room and Secretary General’s Meeting Space.
  5. Isolated Interpretation Booths.
  6. Fully Equipped Media Studio.
  7. Reception and Branded Walls.
  8. Seamless AV and Digital Integration Across Zones.
  9. Courtyard Garden Area for Outdoor Meetings.

Our Approach

Our role was to translate the designs and vision of AFCFTA into a fully functioning, two-level pavilion—built to exact specifications and brought to life with precision. We managed the production, delivery, and on-site execution—ensuring every section served its purpose with clarity and flow.

A project of this scale and complexity demanded more than fabrication—it required deep understanding, coordination, real-time problem-solving, and a full-circle commitment from production to breakdown.

Our Work

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