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Client Overview
A French cosmetics house known for clean formulas and thoughtful design, Native Laboratoire Paris carries brands like LIERAC, Roger & Gallet, and Phyto. At Cosmoprof Worldwide Bologna 2024, their goal wasn’t just to show products—it was to show presence. And create a space that feels as considered as their ingredients.
Challenge: With 136 sqm and three brands under one roof, the challenge was to create a unified booth that gave each label its moment—without overwhelming the visitor or crowding the experience. The design had to feel premium, but not distant. Clean, but not cold. Open, but not empty.
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This booth was treated as a living gallery—one where product, texture, and tone could do the talking. The layout allowed people to wander between brands without losing a sense of connection.
The vertical structures gave height and visibility, while the soft flooring and layered lighting made the booth feel grounded. From the velvet drape at the entrance to the refill bar wall, every element had a reason to be there.
The space was open, not loud. It made room for curiosity. And let the brand step forward without ever having to shout.
