An Italian company specialized in manufacturing ink pumping and control systems for the printing industry. Since 1975, the company has gained recognition for its precision products and reliable service.
The Challenge:
To celebrate EL-KO’s 50th anniversary in a way that stands out visually while maintaining a practical environment to display industrial equipment. The space needed to feel festive yet focused—balancing legacy with performance.
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To create an experience that felt like a celebration without losing industrial clarity, we centered the entire design around one magnetic image—the joyful child covered in color—which echoed EL-KO’s long-standing identity in ink and printing solutions.
We built a strong visual core with elevated panels and warm LED framing. Equipment was positioned around that core, some partially veiled to create curiosity before the reveal. The layout created natural interest from every angle, especially thanks to the vertical build that made it visible even across aisles.
The color framing wasn’t just aesthetic—it doubled as guidance lines, subtly leading visitors to enter the booth and walk through the visual story EL-KO wanted to tell.
