Poplast Group at Ipack IMA 2024: 50 years of packaging, captured in a space that speaks sustainability.

Client Overview

Poplast Group is a specialist in flexible packaging solutions, with over 50 years of expertise in sustainable PP and PE-based mono materials. The brand plays a key role in the packaging sector across food, pharma, and industrial sectors.

The Challenge:
For their golden anniversary, Poplast needed a space that could reflect their environmental commitment and long-standing industry presence. The goal was to present their innovations with clarity while allowing room for conversations, demos, and visual storytelling—all in a calm, natural setting.

Industry:
Processing and Packaging
Event:
Ipack IMA 2024
Sqm:
96
Location:
Milan, Italy

Key Features

  1. Dual-Faced Identity – A blend of branding walls with soft educational graphics and anniversary elements.
  2. Natural Materials & Tones – Flooring, furniture, and foliage added a warm and welcoming feel.
  3. Sustainability Messaging – From walls to product displays, every element told a clear story about recyclable materials and efficiency.
  4. Layered Zoning – Lounge, bar area, display corner, and demo zone—each space worked independently but flowed as one.
  5. Minimal Tech, Maximum clarity—the booth used simple lighting and print visuals to focus attention where it matters.
  6. Multi-Sided Visibility – Each side of the booth communicated a distinct part of Poplast’s identity, from technical to brand legacy.

Our Approach

We worked closely with Poplast to understand the dual narrative they wanted to bring forward—past achievements and future responsibility. The booth design focused on clean lines, warm textures, and quiet messaging.
While many booths leaned on screens and noise, Poplast stood out with presence and intention. One wall celebrated 50 years with a gold-accented motif; the other educated visitors on sustainable monomaterials and recyclability.
We also included bar-height seating, natural greenery, and layered displays that kept the experience flowing without clutter. The setup allowed for both quiet one-on-ones and casual product browsing.