IFIS is a leading name in food packaging machinery, with decades of expertise across the design and development of solutions for primary and secondary packaging. Their participation at Ipack IMA was a strategic move to engage with new distributors and showcase tangible applications of their tech.
The Challenge:
Create a visual presence that highlights product usability while remaining minimalist and highly navigable. Clics Expo was tasked with integrating display and dialogue—allowing both quiet observation and active interaction.
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To design the IFIS booth, we began by centering the user journey around material. Every line of sight leads to something tangible: a packaging sample, a texture, a use case. The muted wood tones and soft green accents provided calm contrast to the buzz of the venue.
We worked with IFIS to define focal zones, from the display cubes and built-in planters to the rear hospitality corner. Every surface was treated with intention—from the angled entry path to the wide plank floor finish. The result? A booth that felt more like a product lab and less like a sales floor.
