Sonatrach, Sonelgaz, and Ministry of Energy, Mines, and Renewable Energies are three major Algerian energy bodies joined forces to present the country’s hydrogen strategy at the global stage. From fossil to future, they came with a unified message: Algeria is ready to lead the conversation.
The Challenge:
With multiple stakeholders involved, the design needed to balance formality with flow. Each side had to feel like part of the same story—while still giving room to say something unique. Visual accessibility, uninterrupted visitor movement, and strong brand presence were key.
With Algeria’s booth positioned near high-traffic routes, our approach focused on building something that stopped people mid-step. The LED wall served as a beacon—looping national highlights and punchy clips. We designed each facade with a specific purpose: one for branding, one for education, and one for dialogue.
We ensured subtle symbolism through ceiling prints and panel cutouts while keeping the environment practical—plenty of seating and strong lighting.
Every ministry involved had their input, and we translated them into one aligned environment without hierarchy or visual noise. The result? A booth where unity looked effortless, and Algeria’s energy future felt within reach.
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