A company of the Lifeanalytics group, Ecol Studio provides testing, training, and consultancy services to industries working toward safer, more sustainable practices. At MIAC 2024, the company aimed to create an open, learning-focused environment—one that reflected both their green thinking and their hands-on scientific approach.
Challenge: With only 20 sqm, the booth had to hold a lot: a reception counter, seating for technical talks, a screen for looping content, and enough wall space to carry the visual message. It needed to feel light and organized—without losing warmth or depth.
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The booth wasn’t about spectacle—it was about structure. We treated the space like a lab classroom: ordered, natural, and open to discussion. Every element had a role, from the way the benches faced the screen to the choice of fonts and wall textures.
The result was a booth that didn’t need to shout to get attention. It simply invited visitors to sit down, learn something, and take the conversation further.
The result was a quiet but effective presence—one that aligned with Ecol Studio’s thoughtful, analytical voice.
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