Gambini is an Italian company rooted in the paper industry, known for its advanced tissue converting technologies. Their approach blends industrial precision with clean, functional design. For MIAC 2024 in Lucca, the focus was on presenting their wet embossing capabilities through real samples—and making room for positive conversation.
Challenge: Showcasing product innovation while keeping the booth open and light. The design needed to balance structure and calm, with minimal distraction and maximum clarity—both visual and functional.
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The goal wasn’t to overwhelm visitors with messaging—it was to slow things down. The display wall let the product speak. The lounge gave room for ideas. The rest? There is just enough structure to hold it all together.
Rather than fill every surface, a visual hierarchy was used: key zones were clearly divided, letting each serve its purpose. Soft light, clean lines, and honest materials did the work—without saying too much. The design closely resembles that of Gambini's own machines.
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