The brief
HKO, a manufacturer of optical lenses, came to MIDO in Milan with 48 m² on a busy aisle. The stand had to reflect the precision of its products and the professionalism of its team, with no clutter and every square metre put to use.
What was built
- A curved overhead canopy framing the stand
- A reception counter at the front
- Product walls for each lens category
- A hanging brand cube visible from several aisles
- A lounge for business conversations
- A brochure rack by the entrance
The space
Drawn to 48 m².
The stand at its real floor area, with the parts it actually had. A sketch, not the stand’s own drawing.
Parts of the stand
Our services
What we delivered here.
- 01
Design and concept
Concept and 3D visuals, space planning, and branding, or your design made ready to build.
Also available
- 02
Fabrication and production
Construction, signage, graphics, and finishing, with quality control.
Delivered
- 03
Logistics and installation
Freight and customs through vetted partners, then installation and dismantling by our own crew.
Delivered
- 04
Show management
Organiser and venue approvals, rigging, and power and water bookings, then our team on site throughout the show.
Also available
More projects
More stands.
Plan your project
Have a show or event coming up? Let’s draw it.
Tell us the show or event, the date, and the space. A free design and a tailored proposal within 24 hours, for a complete and qualified brief.