HQ Pumps is a specialist in industrial pumping systems, providing reliable solutions for wastewater, clean water, and special industrial processes across Europe.
Challenge: To design a booth that balances the industrial identity of HQ Pumps with a professional, contemporary experience that highlights their product evolution and technical depth.
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For Ecomondo 2024, the goal was to reflect HQ Pumps’ engineering precision while inviting meaningful engagement. A space was created that showcases products and narrates a narrative. The illuminated base draws attention to the technical weight of the pumps without overwhelming the space. Multimedia, greenery, and human-centered seating zones combine with layered branding to establish a rhythm of information, interaction, and immersion.
Each section of the booth had a defined function, creating a journey from first glance to technical discussion. Whether visitors paused at the timeline, explored pump specs, or sat for a conversation, the space worked as an intuitive extension of the HQ Pumps brand.
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