Kimpur at Simac Tanning Tech: A precise structure for a performance-driven brand

Client Overview

Known for its polyurethane systems and technical materials, Kimpur’s presence at Simac 2024 was focused on one thing: creating a space that made it easy to explore the “why” behind their formulas—without overexplaining.

Challenge: The booth needed to show structure and support—just like the soles their materials go into. It had to include clear technical information, accommodate informal meetings, and feel open, despite the limited footprint.

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Industry:

Footwear & Tanning Technologies

Event:

Simac Tanning Tech 2024

Sqm:

40

Location:

Milan, Italy

Services Used :

Digital, AV, and Lightning

Installation and Logistics

Manufacturing and Production

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Key Features

Vertical Wooden Slat Canopy: Adding height and presence without closing off the booth—this structure framed the space while maintaining an open-air feel.
Technical Wall Graphics: Each panel effectively communicated a specific system (kimFOOT, safety shoes, slipper soles), providing a clear anchor for each product category.
Branded Color Zones: Bold use of blue and red reinforced Kimpur’s identity and guided the eye across the space.
Open Lounge Corners: We strategically positioned seating areas at both ends to encourage meetings and maintain traffic flow.
Reception + Display Niche: The compact desk and built-in screen wall served as an understated focal point—functional, but never in the way.
Material-Oriented Messaging: Copy on the walls spoke directly to the product benefits in a straightforward, approachable tone.
Dual Entry Access: The booth allowed for entry from either side—making it easy to engage from multiple directions without congestion.

Our Approach

This project was approached like Kimpur would approach its materials—structured, tested, and focused on what holds up under pressure.

The design gave space to both message and movement. Visitors could come in, read, sit, and talk without needing a guide. The booth didn’t push—it invited. And that calm confidence is what made it work.

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