A key brand under the ZINCOMETAL Group, Mario Cotta specializes in slitting systems for the paper and converting industries. Known for its precision-engineered knife holders, spreader rolls, and motors, the brand approached MIAC 2024 with a clear intent: be compact, be complete, and make the most of every square meter.
Challenge: With just 20 sqm to work with, the design had to do more with less—offering clarity without clutter. The goal was to create a space that was both functional and inviting, allowing real product interaction while respecting the technical nature of the industry.
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The treatment of the Mario Cotta booth is like a quiet, confident handshake—everything in place, nothing overworked. The layout favored flow and clarity, turning a modest footprint into a focused experience.
By anchoring the booth in strong brand colors and building around real products—not gimmicks—we made space for the conversations that matter in this industry: accuracy, reliability, and trust.
The space was compact but never felt crowded. Every detail had a function; every corner served a purpose. In a fair full of noise, this booth gave professionals exactly what they needed—room to focus.
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