Tec.Mec at MIAC: A compact, confident space that reflects clarity in both form and function

Client Overview

Tec.Mec specializes in mechanical solutions for the paper industry—offering systems for conveying, handling, and industrial process support. At MIAC 2024, the goal was simple: show up with presence and precision.

Challenge: The design had to strike a balance between technical communication and visual clarity, establishing a space where team members could engage in discussions, exchange specifications, and leave a lasting impression.

Industry:

Paper Machinery

Event:

MIAC 2024

Sqm:

12

Location:

Lucca, Italy

Services Used :

Digital, Printing, and Signage

Installation and Logistics

Manufacturing and Production

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key Features

Curved Reception Desk: The front counter featured a rounded silhouette with Tec.Mec’s orange band detail—a direct visual link to the company’s branding and gear-shaped logo.
Layered Back Wall: Floating display lines—sharp and sculptural—added rhythm to the dark wall without overwhelming the visual field.
Vertical Light Columns: Three front pillars with integrated lighting marked the booth boundary while keeping the entrance completely open.
Focused Seating Area: Multiple small round tables in a black finish offered private zones for chats and negotiations.
Product Highlight Panel: A single large digital display showcased key machine stats—highlighting Tec.Mec’s XXL transport solution.
Warm + Dark Contrast: The black and orange palette added contrast and sharpness without feeling heavy, softened by wood-toned legs on the chairs.

Our Approach

The booth had to feel intuitive to enter, effortless to navigate, and ready for business. The curved front desk softened the sharpness of the walls, and the vertical lighting added height without stealing attention.

Each element served a purpose—from the floating lines on the back wall to the strategic openness at the corner. It’s a booth that communicates what Tec.Mec does—clearly, confidently, and without unnecessary noise.

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