Sadas Srl at MIAC 2024: A refined presence automation in the paper industry

Client Overview

Sadas is a leader in industrial automation, developing advanced systems that streamline production in the paper and converting sectors. Known for its technical precision and adaptive engineering, the company’s goal at MIAC 2024 was to reaffirm its customer-first approach and showcase its evolving solutions.

Challenge: Participating in MIAC 2024, Italy’s premier paper industry exhibition, Sadas sought a design that avoided overcomplication while expressing brand confidence and warmth. The mission was to create an elegant, quiet space where conversations could thrive—away from the typical noise of trade fair environments.

Industry:

Paper

Event:

MIAC 2024

Sqm:

36

Location:

Lucca, Italy

Services Used :

Digital, Printing, and Signage

Installation and Logistics

Manufacturing and Production

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‍Key Features

‍Signature Brand Portal: The color-striped vertical frame created a bold yet welcoming entry point and visual anchor.‍
Dark Tone Design: A sleek, matte-black interior contrasted with pops of brand color, enhancing professionalism and calm.‍
Lounge-Style Layout: Tables and chairs were thoughtfully arranged to encourage one-on-one conversations.‍
Emotive Messaging: Wall graphics, such as “Even closer to our customers,” communicated brand values directly.‍
Subtle Branding: Logos and slogans appeared in measured repetition for understated but strong recall.‍
Botanical Accents: Small plants on each table introduced a human, natural touch to the industrial context.

Our Approach

To match Sadas’ commitment to smart automation and authentic client relationships, we embraced a human-centered design approach. The booth focused on less is more—prioritizing intimacy and visual clarity over complexity.

The booth was segmented into open seating areas and an inward-facing reception desk, naturally guiding traffic and supporting business dialogue.
The choice of a dark, immersive backdrop gave room for both the brand’s visuals and the visitor’s attention to breathe.
The entrance structure used vertical repetition to signal motion, innovation, and identity—all within a modest 36 sqm space.

With this concept, Sadas Srl was able to reflect not only its automation expertise but also its forward-thinking attitude and customer closeness.