TotalEnergies is a global energy company active in more than 130 countries. At Autopromotec, their focus was on automotive solutions and aftermarket products, emphasizing sustainable performance and their extended distributor network across Italy.
The Challenge:
Clics Expo was tasked with building a highly visible space that could host product displays, educational panels, and branded messaging—all while ensuring comfort and navigation for a broad audience.
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We worked closely with TotalEnergies to define the booth’s flow based on their product groupings: from lubricants and services to network partnerships. Our design emphasized open sight lines, accessible seating, and bold messaging using printed towers and clean backdrop elements. We implemented raised flooring to define the brand zone and used strategic lighting to ensure visibility even in crowded aisles. Every element supported TotalEnergies' effort to connect with distributors, mechanics, and industry professionals through a relaxed and informative setting.
